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Our distinctive product range is our core identity, we make sure to constantly refine our collection based on customer feedback and requirements. We curate only the best regional products from different cities and states of India.

Our intention for every customer who graces our stores or website, is to make them take home a piece of India with every purchase they make with us.

If you supply products which are reflective of a blend of contemporary & traditional Indian culture:

1) Please download our new supplier registration form
2) Email completely filled form to with your catalogue, offer price & contact details
3) In case your product collections & offerings match our requirements, our buying team will get in touch with you shortly!
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Shradhanjali is a handicraft unit of Auroville, under Ankur Trust, Auroville Foundation.

Started in 1980, its goals have been:

- To gather the wealth of the natural world as expressed through flowers and foliage and convert this into beautiful handmade products in a conscious, caring and sustainable way.
- To provide a stimulating and enriching working environment for the village women and men it employs.
- To generate wealth for the growth of Auroville in a conscious, ethical manner, working harmoniously with its buyers and suppliers.

Profits generated by Shradhanjali are channeled back into Auroville for its maintenance and development.

The Way We Work

Shradhanjali is committed to using environmentally friendly processes and techniques. The building is designed with natural ventilation and light. It is equipped with solar energy, wastewater is recycled for garden use, rainwater is harvested. The flowers and plants are grown in our own garden using only organic manure; drip irrigation is used to prevent water wastage. Flowers are handpicked every day and dried in cardboard presses. The seeds and seedpods are harvested seasonally and sun-dried. All steps, from the growing of plants to their drying, decorative pasting and final packaging, are done by hand using organic methods. Most products are made of handmade paper, which is processed by recycling cotton rags and adding other natural fibres like straw, wool or gunny.

Shivanjali Crafts

Shivanjali Crafts is a social enterprise that works towards building a better future for under privileged women. Shivanjali Crafts was born out of a need to improve the socio economic conditions of poor patients at our Siva Shantha Mother and Child Health Center. It is well known that improvement in socioeconomic conditions will improve health.
For more than two decades we have helped women find employment by providing them tailoring, embroidery, craft/doll making and culinary skills.
Four projects were developed to provide employment, for women in particular.
1. Shivanjali café – A multicuisine vegetarian café that specialises in Malaysian food.
2. Shivanjali sweets and spices – A production centre for Indian sweets, savouries, pickles and spice powders.
3. Lavanya - A craft shop that sources and sells a wide range of Indian handicrafts to support the arts and artisans.
4. Tailoring / Doll making Unit – A manufacturing unit that produces ethnic garments, paper crafts, bags and Kannamma dolls.

Kannamma Dolls

Kannamma dolls are unique and original. From their wheatish / dark skin tone to their bright traditional attires, these dolls represent ethnic India in the most charming way.
These dolls are made up of a cotton body and filled with polyester fibre. The dolls are dressed in both traditional and modern outfits.
A range of “Regional Dolls’ are being developed to showcase India’s diversity. Kannamma dolls come in two sizes (18 inch and 10 inch) and two skin tones. The two skin tones illustrate the wide range of skin colours, we in India, are blessed with.

Siva Shantha Mother and Child Health Centre (SSMCHC)

In Coimbatore, SSMCHC commenced in 1986. The aim was to provide compassionate and comprehensive health care to women and children. The centre is a well equipped 3 storey building that works on “pay what you can basis”. Patients are given nominal bills and requested to pay whatever they can afford. Poor patients coming to this centre were the motivation for Shivanjali Crafts to be set up.


Umang is a registered and recognized NGO working towards rehabilitation of persons with brain damage leading to conditions like Cerebral Palsy, Intellectual disability, Autism and Multiple disabilities. Started through initiative of parents and supported by a very experienced and qualified team of professionals over 500 persons with disability and their families are reached out through a gamut of services every year that include:

1. Centre for special education
2. Physio & Speech Therapy
3. Vocational Training
4. Sheltered Workshop
5. Staff Training
6. Advocacy and Awareness
7. Home based programme
8. Support Cell for inclusive education

- Umang reaches out to the largest number of children with brain damage under one roof in Rajasthan.
- Member of Local level Committee
- Umang has one of the most highly qualified and experienced teams of professionals in Rajasthan.
- Parents are very actively involved in setting up and running the organization.


In today's increasingly environmentally conscious world, customers are demanding more sustainable products. As a result, we have shifted our focus towards creating eco-friendly offerings. Selling sustainable products not only appeals to the growing number of environmentally aware customers but also aligns with the brand's values and mission. By highlighting the environmental benefits of their products, brands can differentiate themselves from competitors, build customer loyalty, and contribute to a better future for our planet. As consumers become more aware of the impact of their purchasing decisions, sustainable products have become a key selling point for many brands. It's time for businesses to embrace this trend and make sustainability a core part of their brand identity.


Our intern, class 12 student Pranay Chandak has added new avenues by sourcing and promoting ancient traditional artworks and handicrafts, especially promoting Dokra art, Madhubani and Pattachitra and Phad paintings and products and Terracotta art
Over 100 + artisans have had a positive impact in the process.
He has worked in putting Pop up displays of these products across 4 stores.
He is facilitating supply chain system to create availability of products from new artisans and vendors in the interiors of the country.

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